WHY THE MODEL NEEDS A BRIEF
An LLM writes what it's given, so we control what it's given
- Every draft starts from a real signal, a trigger, or a documented buying situation, not a blank prompt.
- Claude and GPT handle the drafting, but the offer, the framing, and the ask are built by hand first.
- Messages get tested and rewritten until they read like a specific person sent them, not a batch.
- The same system that writes the copy also tracks what gets replies, so the prompts keep improving.